The launch and recall of her namesake cosmetics line was one of the biggest influencer scandals of the year.
After the launch and recall of her namesake cosmetics line earlier this summer became one of the biggest influencer scandals of the year, Hill is gearing up to relaunch her brand on Nov. 26.Hill revealed the news on the Jaclyn Cosmetics’ Instagram account on Monday, posting a video of the letter “J” with the caption, “The future is bright.
The global beauty influencer launched her makeup line in May with a collection of 20 nude lipsticks. Although she has a large and devoted fan base — she has 6.1 million Instagram followers and 5.8 million YouTube subscribers — her line was met with immediate social media backlash from customers claiming that the lipsticks were contaminated.
Twitter became littered with pictures shared by customers showing the Jaclyn Cosmetics products, which appeared to have tiny hairs and round particles attached to the lipstick bullets. Many began claiming that the lipsticks were not safe to use and were unsanitary, with some social media users going as far to claim the products contained mold. As complaints increased, the brand ultimately issued full refunds to all customers.
In the video, Hill apologized for the scandal, stating that she was working with the wrong people and a quality control team not big enough to examine all of the brand’s products, which led to the defects. She stated that she was working with a new cosmetics lab to relaunch the brand.Read more here:Tati Westbrook Is the Latest Influencer to Launch a Makeup Line
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