Jack Dorsey announced Twitter's ban on political ads by subtweeting Mark Zuckerberg
allowing false or misleading political ads, Twitter has decided to respond by simply avoiding the issue entirely. Twitter CEOannounced Wednesday that the social network will completely ban political advertisements beginning November 22, including both ads from political candidates and advertisements promoting political issues. “We believe political message reach should be earned, not bought,” Dorsey wrote in a.
In his statement, Dorsey pointed to the notion of paid reach through political ads—as opposed to “earned reach” from a tweet spreading naturally through retweets—as a key reason behind the company's decision, noting that “a political message earns reach when people decide to follow an account or retweet.” “Paying for reach removes that decision, forcing highly optimized and targeted political messages on people,” Dorsey continued. “We believe this decision should not be compromised by money.
Twitter's decision to entirely ban political ads—and its thinly-veiled swipes at Zuckerberg in the process—is sure to only intensify the scrutiny on Facebook's policy, which has already faced aMonday that dissent is even coming from within Facebook itself, as more than 250 employees have signed an open letter signaling their disagreement with their own company's policy. “We strongly object to this policy as it stands,” the employees wrote.
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