J. Crew's Madewell brand files to go public

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J. Crew's Madewell brand files to go public
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J. Crew has been reportedly exploring multiple options to turn around its business amid declining sales, including spinning off Madewell.

Madewell is set to go public, as its parent company J. Crew spins off the fast-growing denim brand.

J. Crew has been reportedly exploring multiple options to turn around its business amid declining sales.The company said Chinos Holdings, its subsidiary, will be renamed Madewell before its initial public offering. The company did not disclose the size of the offering or its target price range. Madewell reported $614 million in 2018 revenue, according to the filing. The company said that 87% of its sales are direct to consumers.

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