.jcrew's space in NoHo features the first collection from new men's creative director Brendon Babenzien
This is not J. Crew’s first men’s-only store. Back when Todd Snyder was head of men’s wear for the brand in 2008, it opened the Liquor Store men’s concept on West Broadway and White Street in Tribeca, a trendsetting shop that was open for more than a decade and served to put both Snyder and the slim Ludlow suit he created on the map. In 2012, J. Crew opened the Ludlow Shop at 50 Hudson Street to further highlight the suit and complementary furnishings.
That same sensibility is evident in the store with its vintage furniture and artwork, and a repp-striped canoe hanging from the ceiling. The store was designed by Dream Awake, Estelle Bailey-Babenzien’s creative company. Bailey-Babenzien is Brendon Babenzien’s wife.Since the Babenzien-designed men’s collection launched it has performed well, Wadle said.
She said that J. Crew is at its best when “design leads the way and our storytelling cuts through — that’s our differentiator.”
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