Investors are taking the issue of sustainability seriously:
Author:Dhani MauUpdated:Sep 16, 2019Original:Sep 16, 2019Before a company goes public, it advertises itself to potential investors through a prospectus. In addition to financials and details about a company's structure, the prospectus might also make a case for why the company occupies a unique space in the market; at Revolve, for instance, it emphasized the retailer's aptitude for influencer marketing.
There's a summary of the brand's inclusive size ranges and, later, its commitment to sustainability. "Sustainability is an integral part of our DNA," it reads. "We strive to conduct our business in ways that we believe will benefit our planet and our stakeholders, with a broader goal to inspire progress across our industry. We are committed to operating as a business with purpose, where maximizing profitability and sustainability go hand in hand.
Another example is Reformation: When it was acquired earlier this year by Permira Funds, the private equity fund mentioned sustainability as one of the main factors that made Reformation an attractive asset. Other sustainability-focused brands that have attracted significant investor money in recent years are Allbirds, which was valued at $1.4 billion after just two years, and Rothy's, another sustainable shoe brand, which raised $35 million from Goldman Sachs last December.
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