'We believe in feeling great in your jeans is a privilege all should share, not only some.'
The site notes that the new sizes are not simply a reworking of the existing patterns, but rather were created “from scratch.” Angela Cravens Chander, the director of marketing at the label, told the site, “It was done very mindfully. We didn’t want to just expand the size range. We really wanted to remake the pattern. We worked on women’s bodies to identify the best possible fit. It takes time to get it right, and we wanted to make sure we have a supreme fit before sharing it with the world.
This fit process included hiring eight to ten different women on whom to extensively test the jeans, with the design team paying particular attention to the perpetual gaping problem. “Our team of technical designers and product developers focused on the pitch , increasing rises and back heights to have more coverage, without compromising the gap in the back and staying true to our J Brand fit,” Kristin Delfino, the VP of merchandising for J Brand explained.
It is expected that the brand will release new styles in the inclusive size range as the seasons go on. Stay tuned.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Gwyneth Paltrow's wellness brand Goop is coming to Sephora“We’re really just trying to move culture forward, especially as it comes to women,” goop founder Gwyneth Paltrow says about the wellness brand.
Consulte Mais informação »
Goop Spreads: Gwyneth Paltrow’s Brand Expands To Netflix, SephoraHer company seems to lean into its controversies with “The Goop Lab.”
Consulte Mais informação »
Goop Spreads: Gwyneth Paltrow’s Brand Expands To Netflix, SephoraGwyneth Paltrow’s Goop has announced it will soon launch a show starring Paltrow on Netflix and will soon sell a skin-care line in Sephora stores by lisettevoytko
Consulte Mais informação »