It’s Tough to Build a Corporate Culture in a Remote-Work World

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It’s Tough to Build a Corporate Culture in a Remote-Work World
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“We tried to recreate that with a virtual happy hour. It didn’t really work.”

All of this can seem like a lot of effort for the social interactions that, in a physical office, are natural. It can also be time-consuming. Saying hello to a coworker while you grab coffee takes five minutes; meeting a new coworker through Donut can mean another half-hour Zoom call. Some companies that have used Donut, like Flexport, say it helps keep employees from feeling isolated or disconnected from colleagues.

Virtual water coolers, bot-generated icebreakers—it all can feel a bit cheesy. But for new employees, even superficial interactions can go a long way. One friend of mine, who recently started working at Google, said she had genuinely connected with her remote team through exercises like icebreakers before team meetings. “Those things are lame, but they help,” she told me. “Even if we all collectively think it’s lame, we ping each other to say it’s lame, which brings us even more together.

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