“The square peg of politics simply can’t fit into social media’s round hole” Opinion | shazmemonlondon
Our societies have become more polarised than ever and social media is at the root of the division. Instead of feeding the beast by focusing on virality, clout and catchy slogans, politicians need to be preoccupied with the deep questions and novel policies that will help us rebuild after the pandemic.
But young people on social media are not engaging with politics. At best, they are engaging with the performance of politics. That is not the same thing. The term ‘flow’ was first coined by the Hungarian psychologist Mihalyi Csikszentmihalyi in the 1970s to describe a sensation of complete focus on a single task, from rock climbing to surgery. More recently, the concept of flow has been used as a design concept to describe both video games and social media; they are both designed to keep us entertained for as long as possible.
Even existential issues — questions of life and death and the policies that make the difference between one and the other — can be made into viral cannon fodder by social media.use of the word ‘cower’ Most people think that social media affects the length of content. But as well as making content shorter, it also changes its style. To keep users focussed and online, they must be served content that they are most likely to engage with, creating the ‘echo chamber effect’.
This is what makes social media echo chambers so dangerous — and why politicians must not participate in them. It is echo chambers that make us feel so much outrage when we meet people whose opinions differ to our own; we assume that opinion is ludicrous because we simply aren’t used to seeing, or engaging with it.
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