It's not just millennials who've got socially responsible investing in their game plan: Study
Millennials have a certain reputation for being the most interested in investments that also do good for the world.
Morningstar also found that millennials and Generation X were"statistically equivalent" when their level of interest in sustainable investing was scored. "A lot of people care about sustainability," said Ryan Murphy, head of decision sciences at Morningstar Investment Management and a co-author of the research."This is not just a fringe preference.Part of the misconceptions that women and millennials are most interested in sustainable investing comes from the way the research is conducted, according to Morningstar.
Based on their answers, respondents are then given a sustainability preference score, which ranges from zero to 100. A recent survey from TD Ameritrade found that out of 1,056 adults with at least $250,000 in investable assets, millennials were most likely to consider socially responsible investments, with 43%. Still, 33% of Gen Xers and 25% of baby boomers showed interest in those investments.
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