Sonos' CEO says he wants its soundbars to lose the HDMI cable, and he couldn't be more right about it.
– but I think it's already missed its opportunity there. It would have to compete with Roku TV, Amazon Fire TV, Google TVBut it has to do something, because it will only get more and more elbowed out over time if it doesn't.
The most extreme version of the first option is that Sonos either buys, or is bought by, a company with a smart TV stake, but it could just be more of a strategic partnership. Sonos would find itself a big potential audience by offering compatibility with all the TVs that use a particular smart TV system.
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