WWD chatted exclusively with the actress and model CamilleRowe on her 32-piece capsule collection.
“In terms of price points, it’s really great,” she said of the line, which costs between $30 and $150. It’s available at rvca.com, the brand’s 15 brick-and-mortar shops and select retail partners . “It’s just more accessible to younger kids, and I was trying to keep that in mind, like, what I would have wanted to wear when I was 20.”
“We weren’t drinking a lot of water in my household, but we’re drinking a lot of wine,” she said, laughing, of life in quarantine.Others feature vintage-inspired ads, with one showcasing a made-up beer brand, inspired by an old shirt of hers. She references the fashions of the `60s and `70 as influences for the designs, noting Bardot and Birkin, but also New York’s The Velvet Underground and Nico, as well as Michelle Phillips of The Mamas and the Papas and Joni Mitchell.
“I’ve known of them for forever,” she said of the team at RVCA, founded by Pat Tenore in 1999. Based in Costa Mesa, Calif., the brand — owned by Boardriders — is closely associated with skateboarding, surf culture, Jiu Jitsu and MMA.
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