It Cosmetics and Drybar's New Mascara Is Like a Blowout for Your Lashes

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It Cosmetics and Drybar's New Mascara Is Like a Blowout for Your Lashes
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  • 📰 Allure_magazine
  • ⏱ Reading Time:
  • 41 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

Here's what that means.

— and for one seriously sick collab no less.

The two beauty powerhouses joined forces to create Lash Blowout, a brand-new mascara.

Called a "hair-loving" formula, Lash Blowout is enriched with biotin and features transparent polymers, which work by coating the lashes in intense black pigment and lengthening them at the same time. What's more, the mascara also contains other ingredients that are known to benefit the hair, including collagen, vitamin E, and jojoba oil.

Another special aspect of this mascara is that it was designed to look like one of Drybar's signature yellow hairbrushes. The bristles even have little yellow balls on the tips, which are meant to help with separation, just like the hair-care brand's best-sellingWhile unexpected, we're already obsessed with this collaboration.

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