“One jury member called him ‘Danish fashion’s best-kept secret,’ meaning that he managed to become an international success before he became a name at home in Copenhagen.
, chief brand officer at Vanguards and interim brand officer of Nanushka, among others.
The brand officially launched in 2016, right after Birk Nielsen graduated from The Royal Danish Academy of Fine Arts & Design. Still deciding whether “to stay in Copenhagen to start life and a family or seeking perhaps assistant jobs in fashion houses around the world,” the designer decided to leverage the momentum he gained with his graduate collection and the attention coming from international stores to take the leap and launch his venture.
The sustainable element is just as bold, as the brand uses recycled fabrics and upcycled materials; produces with a made-to-order approach to avoid deadstock and redundant production procedures; minimizes sizes per style to simplify production procedures and the consumption required, and offers one-drop delivery to wholesale partners to reduce the pollution caused by transportation, among others.
“When we feel that conversation is making sense, then the next thing is to figure out how to convey the project,” said the designer, explaining that the sustainable approach touches all aspects, including communication. For one, in realizing look books and campaigns, the brand commits to repurpose existing elements, such as scaffoldings.
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