Fitness can have a purpose other than toning one’s body, says Isaac Boots.
The celebrity trainer/choreographer took his Torch’d workouts from the studio to social media last year, during COVID-19-related lockdowns across the U.S. At the suggestion of a friend, Boots began offering free, daily workouts on his Instagram. His first video amassed no less than 100 views, most of which came from Boots’ clients and friends. Viewership, however, increased exponentially within the week.
“I have passionate, fervent followers, and it runs the gamut — everyone from sorority girls at University of Michigan, Princeton and University of Miami to 70-year-olds,” Boots said.The livestreaming workouts “felt like a very beautiful meeting place at a time of confusion,” and began to serve as a reminder of “mind and body connection,” he said.
“There is a major mental health pandemic sweeping the globe now with nurses and frontline workers,” Boots said. “I collaborated with NYU Langone Health to create the blueprint for other hospitals around the country.”
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