Couples determining uniform fashion for their wedding parties and mandating guest dress codes for nuptials have been longstanding common practice. But involvement in determining the overall sartorial aspects of weddings has rapidly escalated and in the past year or so.
continues strong, further incentivizing Millennial and Gen Z couples — already prone to personalized experiences — to further customize their milestone life events.A lot of people are thinking more as the collective, versus just the bride being the focal point.Over the past five years, Choi has observed this evolution of couples “fully curating” their wedding events. “They're coming at [their weddings] like it's an editorial spread [in a magazine],” she says.
Pitter-Campbell agrees: “Everyone is really searching for this curated content, and it's all starting with fashion. Because fashion is going to be what shows up in the pictures.” Beyond their own social media roll-out, couples may request tags from their wedding vendors, like dress designers and photographers, and submit photos for a profile in a bridal publication.
For the Playa Del Carmen wedding of San Francisco-based tech consultant Anjali Gill, Voto designed custom pieces for Gill’s sister and her now mother-in-law. The two family members noticed the benefits of the personalized attention and designs that the bride and groom were enjoying and decided they wanted a similar, specialized experience. While Gill wasn’t concerned about the picture-perfect guest aesthetic, she appreciated the emotional aspect that the experience added.
As the past few years have shown us, weddings are also about honoring how precious our relationships with friends and family are. And, fashion, for the couple and guests alike, is a definitive channel to convey that love and joy, plus help make the most of those cherished moments to share through ever-increasing mediums.
“Our friends are just so creative and so beautiful. So getting to see them all express themselves through fashion in a collective way just feels like it would be so much fun for us,” says Jacobs. “Of course, the pictures will look amazing.”
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