Country music gets serious with a new wave of singles
topped the Country Airplay chart on Sept. 7 with "The Ones That Didn't Make It Back Home," a song about soldiers who died in battle, accompanied by a video that incorporates first responders and school shootings.'s new "I Wish Grandpas Never Died" laments the deaths of people and pets, as well as the decline of the family farm.' "Jersey on the Wall " uses the accidental death of a high school athlete to raise unanswerable questions.
The bro-country era, which leaned on party themes and programmed percussion, brought a downturn to serious songs. The genre welcomed a bevy of new, young listeners to the genre, and the industry's decision-makers reacted by flooding the market with light, celebratory material. The new wave of meatier songs does not wipe out candy-coated material, but it brings necessary balance to the menu.
This particular wave is likely a result of multiple influences. As the calendar moves into fall, labels traditionally issue more serious songs. The business also cycles through trends, and after leaning so heavily on surface-level songs, the pendulum is naturally drifting back toward deeper topics. Additionally, a difficult cultural climate — marked by gun violence, racial tension, childish rhetoric, climate change and the threat of a recession — has made many Americans uneasy.
"People have come up and immediately started sharing their stories," he says. "It's something that honestly humbles you as an artist when you've got a song that people are having such a personal connection with."
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