Is the Pac-12 really so diminished it can't land a TV deal? A closer look at why the league is struggling ahead of the USC and UCLA's departure.
USC and UCLA are leaving the Pac-12 for the Big Ten Conference in 2024, the two schools announced Thursday.USC quarterback Caleb Williams runs in for a touchdown during the first half against UCLA on Nov. 19, 2022, at the Rose Bowl.In the most literal terms, yes. One person I spoke with last week who is plugged into the media rights world thought the Pac-12 could have gotten a deal for a half-billion dollars if the L.A. schools were still around.
Adding USC and UCLA made the Big Ten a rumored $250 million extra annually to be distributed among the other 14 schools. The Big Ten and SEC are now so far ahead of the lesser three Power Fives that the excluded big football brands — other than Notre Dame, of course — are frothing at the mouth to get their due.
Conversations with two well-placed sources in the media industry not authorized to speak publicly about negotiations chalked up some of the Pac-12’s struggles to strike gold as unfortunate timing. There are much bigger issues at play than the lack of buzz about Pac-12 football when you removeFor one, the country’s greater economic situation has even the biggest spenders examining their margins a little more.
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