Mazda has made a strategic investment on beauty with its new 3 Hatchback, and on the proposition that a great-looking car will sell, says car columnist Dan Neil
The new Mazda3 is extravagantly equipped and great to look at, especially for the price, says Dan Neil. But it takes more than a nice body to be declared this year’s top gas-powered carSOMEONE ASKED me recently why there are so few beautiful cars being made? Maybe because fewer beautiful people are buying them.
The market for the exquisite, the well-wrought, the efficient, seems to be drying up as American consumers increasingly prefer the oversized, the boxy, the inefficient. You know who they/you are.
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