Coziness has become a powerful aesthetic, but are we using it to chase a feeling that the outside world denies us?
to do that justice with tools – their iPhones – that are completely inadequate. It’s challenging to express embodied experiences through pictures on a screen. Same deal with coziness. In both cases, what’s being attempted is the commodification of the un-commodifiable in a market-driven environment controlled by a growth-oriented algorithm. We like our images to be visually clean, easily read by the scanning eye and above all, shoppable.
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