Many “facts” about radio are more legend than reality.
I got into a minor disagreement with my podcast partner and friend Michael Stark over a recent column in which I was trying to clarify something and perhaps ended up making things murkier.Going back a couple weeks, I had mentioned that KFI’s recent changes had a lot to do with not becoming stale, as KABC had become.
A perfect example of that is KRTH . Diehard oldies fans lament that they no longer play songs from the 1950s and ‘60s, but as KRTH has moved into the ‘80s and even the 1990s — still a longer period back than when it launched in 1972 and played music from 1955 and up — it has gained new listeners and remained one of the areas top-rated stations.
I think that the real problem with KABC is that it isn’t offering much to attract listeners, and they aren’t really even trying. The station is mostly repetitive conservative programming, basically preaching to the choir, with no promotion at all. Two of the shows are essentially replays of podcasts, and outside of midday host John Phillips and Ben Shapiro, the shows are not even really fun nor all that informative. Just kind of a rehash of negative political news.
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