Some experts say that YouTube has put itself into predicament: depending on content creators to generate ad revenues, while also not having a firm grasp over the views expressed in their videos.
Susan Wojcicki, chief executive officer of YouTube Inc., speaks during the Google I/O Annual Developers Conference in Mountain View, California, U.S., on Wednesday, May 17, 2017. Google's artificial intelligence-based voice Assistant is on more than 100 million devices now, and the company is leveraging a longtime competitor to expand the technology to even more people.
“They [social networking sites] benefit from the addictive nature of their platforms, and their algorithms favor sensational and bombastic users who play on people’s baser instincts. Yet once those users, fed by fame and influence, invariably begin to test the limits of our public discourse, social media platforms are criticized for being the arbiters of what is and is not acceptable,” she said.
Tae Wan Kim, an associate professor of business ethics at Carnegie Mellon University's Tepper School of Business, said there is a financial incentive for YouTube to keep personalities like Crowder on the platform, who has amassed a following of over 3.9 million subscribers on the video platform. “It’s unethical to make money by offending others, but it is also far from ethical to make money by using such a person [Crowder],” he said. “To the extent that Crowder’s show is subscribed and liked, it is not just Crowder but YouTube that makes money." the channels advertising monetization, until he stopped providing a link to his merchandise shop, which featured t-shirts mentioning homophonic phrases.
“It is important to note that YouTube, while they take a commission on ads placed in Crowder's videos, does not receive a commission from these t-shirt sales. I have never seen YouTube crack down on off-site monetization for content creators before,” he said.A channel’s demonetization impacts the creator of the content, but may also impact YouTube’s bottom line. YouTube
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