Is indie label ninjatune set for its best run yet?
, were nearly five years into their career and already felt confined by the major-label system. So, they founded their own U.K. imprint, Ninja Tune, and its publishing company, Just Isn’t Music.
Come 2020 -- and with offices in London, Berlin, Paris and Los Angeles -- the label will celebrate its 30th anniversary in a digital age where indie acts have more options than ever. “There’s much more awareness for the independents in the market,” says Marie Clausen, who was promoted to head of North America and global streaming for the label group this May. “That awareness is very important so that we can actually compete, to some extent, in the major market.
As pioneers in the electronic genre, Black and More’s side project DJ Food -- characterized by the use of break beats, samples and synthesizers -- first landed Ninja Tune on the map with its now classic five-part series,, which features loops and samples that can be used for mixing, remixing and producing. Clausen, 38, joined the label in 2016 following stints at Universal Music and !K7, and is now one of 10 women on a staff of 15.
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