The new Hulu film “Flamin’ Hot” is the underdog story of a Frito-Lay janitor-turned-executive who against all odds made a name for himself and the popular Flamin’ Hot Cheeto.
is the underdog story of a Frito-Lay janitor-turned-executive who against all odds made a name for himself and the popular Flamin’ Hot Cheeto.
“This Administration is honored to host the first ever public screening of a film focused on the Hispanic community at the White House,” the statement continued. “Flamin’ Hot” shows Montañez and his wife mixing up the spice for what would be the hot Cheeto, with their second son being the taste tester. He then shared the final product with PepsiCo CEO Roger Enrico, who loved the idea and put the Flamin' Hot Cheeto into production.
In November 2021, Frito-Lay said in a statement to the L.A. Times: “We value Richard’s many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin’ Hot Cheetos or any Flamin’ Hot products to him.”
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