Las Vegas will become the smallest TV market in Major League Baseball if the Oakland Athletics relocate, and it will by far be the tiniest to be home to three major professional sports franchises.
But Las Vegas is unlike probably any other market, as the presence of the NFL's Raiders and NHL's Golden Knights have shown.
The A's have purchased 49 acres of land close to the Las Vegas Strip for a retractable-roof stadium that will seat up to 35,000 fans. The club still hopes to secure $500 million in public financing, so there is still significant work to be done before the A's can officially announce they are moving. Brendan Bussman, managing partner of B Global, an international consulting firm based in Las Vegas, said the team can anticipate building on that support while also pulling in fans from visiting teams.
According to Nielsen's TV market rankings, Las Vegas is 40th nationally with more than 870,000 homes with televisions. Only six other cities with major professional teams — not including those in Canada — have smaller markets. The Raiders, who missed the playoffs last season, have been a moneymaker, leading the NFL in ticket revenue in 2021. The numbers for 2022 are not yet available.
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