... and do they do so at all?
, indicate that 94% of iPhone users stick to Apple when replacing their smartphones. If that number seems high, it should be noted that the figure is comparable to the one given for Android users. In reality, some 91% of Android users opt for Android smartphones when choosing a new handset.
In short, consumers tend to stick to what they know and platform loyalty is more prevalent amongst Apple users, but not necessarily unique to them. Less than 10% of consumers are willing to change from iOS to Android and vice versa when buying a new smartphone. Another interesting finding that the survey brings to light is the fact that Apple smartphones are somewhat better at drawing in new consumers than their Android counterparts. According to the results, 14% of iPhone users previously owned an Android. In comparison, only 4% of Android users came from an iPhone.
These numbers do not reveal anything groundbreaking per se but they offer some food for thought. One reason why the findings should not be analyzed in a vacuum is the fact that the term ‘Android’ is too wide a category and encompasses a range of different devices.
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