Investors Are Eyeing Insect Protein (and Its $8 Billion Market) as the Next Fake Meat

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Investors Are Eyeing Insect Protein (and Its $8 Billion Market) as the Next Fake Meat
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Insect protein will most likely be normalized to Americans the same way sushi and fake meat have been

Food Quality and Safety

. The market has already seen some edible insect companies, but per Barclays, eating bugs will only become more common as the global population grows and as Gen Z — the “most health-aware and environmentally conscious” generation — seeks alternatives to traditional meat. It will likely be normalized to Americans the same way sushi and fake meat have been: by first appearing on the menus of higher-end, independent restaurants, and then trickling down to supermarket shelves.

Larger companies have duly taken notice: Insider notes that Tyson has included the demand for cricket protein in a list of food trends, while Nestle said it is conducting research and development into insect species. With a potential $8 billion on the table, it may not be long before munching on fried crickets becomes as quotidian as ordering a fake-meat burger.

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