EdSheeran teamed up with Heinz Ketchup to bring you his very own brand of Edchup
Ed Sheeran attends the 48th Annual Songwriters Hall Of Fame Induction and Awards Gala at New York Marriott Marquis Hotel on June 15, 2017 in New York City.has teamed up with Heinz Ketchup to bring you his very own brand of Edchup.
This is, in fact, a real product that you can actually buy. It is the regular ketchup the world knows and loves, but in a limited-edition, Ed-inspired bottle. for $5 plus shipping, limiting each order to five 32-ounce bottles. This unfortunately hasn't stopped them from selling out, but Heinz suggested fans keep a lookout on their Instagram account for updates on restocks.
"It's actually real and you’ll be able to get your hands on one very soon," Sheeran shared in the caption of a photo of him holding his prized Edchup. Sure, Sheeran has collaborated with almost every megastar -- Beyoncé, Justin Bieber, Taylor Swift -- but this might just be his greatest pairing yet. The "I Don't Care" singer has been obsessed with Heinz for years, so much so that he has their logo tattooed on his arm.
The obsession dates back to 2014, with Sheeran talking about his favorite condiment in several interviews. He even has his assistant carry around a bottle at all times in case there's a time that calls for some extra sauce. A rep from Heinz confirmed that it's only done wonders for the business and that a third of comments on their social posts are Sheeran fans.
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