Rule changes in India, along with antitrust probes in Europe, show policymakers are growing more skeptical about the competitive threat from the American e-commerce giant.
By Rachel Siegel and Rachel Siegel National business reporter Email Bio Follow Joanna Slater Joanna Slater Foreign correspondent covering South Asia Email Bio Follow May 10 at 3:21 PM The e-commerce giant Amazon has bet big on India, even boasting on a company website last year about its ability to deliver to a remote Himalayan village 11,500 feet above sea level.
If policymakers in these countries end up moving to limit Amazon — in effect protecting homegrown businesses — that would present a barrier to continuing the company’s record of unbridled growth . Amazon has rapidly grown its sales over the past two decades, but some analysts are now questioning whether the U.S. market is becoming saturated, putting an increased burden on foreign sales.
Jay Carney, Amazon’s senior vice president of global corporate affairs, told The Post that while Amazon is a tech company, “a lot of the issues that are front and center in Europe, as well as here, that raise concerns are simply not ones that are prominent for us because of our business model.” Still, he said part of his job involves working with policymakers around the world to “build and invest and hire and meet the needs of governments.
The biggest broadside came in September from Margrethe Vestager — the European Union’s top competition enforcer, who has taken a tough stand against big technology companies. That month, she launched a preliminary antitrust investigation into Amazon, probing whether Amazon’s “dual role” as a seller of its products and a marketplace for others gives the company too much power.
In mid-April, Italy’s competition authority said it, too, would launch a preliminary probe into how Amazon used its e-commerce and logistics services. Regulators said they would look into whether Amazon boosted third-party vendors that used its logistics service over other sellers that did not.In India, the pushback against Amazon is part of a broader response to the rise of foreign players in the e-commerce industry.
At the end of December, India’s Commerce Ministry issued new rules that targeted how Amazon and Walmart did business in the country. Under existing Indian regulations, Amazon could not control its own inventory, as it does in the United States. But it worked with two key sellers — Cloudtail and Appario — in which it indirectly held a stake. The rule change aimed to close that loophole.
The government is soliciting feedback on the policy, but a final version is unlikely to emerge until after India’s national elections conclude in late May.
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