9:16 photos are coming 'in a week or two.'
, but that doesn’t mean the company plans to stop focusing on full-screen content. During his weekly Ask Me Anything today, CEO Adam Mosseri confirmed that Instagram will begin testing ultra-tall 9:16 photos “in a week or two.”, but you cannot have tall photos on Instagram,” Mosseri said. “So we thought maybe we should make sure that we treat both equally.” Currently, Instagram tops out around 4:5 when displaying vertical images that’ve been cropped accordingly.
Instagram’s TikTok-like redesign was criticized by some photographers for the way it forced all photos to awkwardly display in a 9:16 frame. The new feed also added overlay gradients to the bottom of posts so that text would be easier to read. But that clashed with the original appearance of photographers’ work.During the course of Instagram’s shaky redesign test with users, Mosseri admitted more than once that the full-screen experience was less than ideal for photos.
The company’s own data showed that Instagram’s overhauled design was so disliked by some people that they began using the app less frequently. “I think that we need to take a big step back, regroup, and figure out how we want to move forward,” he said in an interview last week. Instagram has also said it will reduce the amount of recommendations being shown to users until it’s better at selecting content they’ll actually enjoy.Subscribe to get the best Verge-approved tech deals of the week.
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