Instagram will now reduce the visibility of 'potentially harmful' content
content less visible in its app. The company says that the algorithm powering the way posts are ordered in users’ feeds and in Stories will now de-prioritize content that “may contain bullying, hate speech or may incite violence.”
While Instagram’s rules already prohibit much of this type of content, the change could affect borderline posts, or content that hasn’t yet reached the app’s moderators. “To understand if something may break our rules, we'll look at things like if a caption is similar to a caption that previously broke our rules,” the company explains in an update.
Additionally, Instagram says it will now factor in each individual user’s reporting history into how it orders their feeds. “If our systems predict you’re likely to report a post based on your history of reporting content, we will show the post lower in your Feed,” Instagram says. All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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