In its latest push for greater monetization, Instagram will soon place ads in its Explore section:
Instagram has been modifying Explore to fuel further engagement: Just last month it began including Stories in the section, for instance. It alsoShopping and IGTV tabs along the top of the page in the hopes that the section's high engagement would spill over to the respective features, which have been slow to catch on.
It will allow brands, which were already able to post content from their own official Instagram accounts, to tap into the shopping potential that people looking at things like makeup tutorials or hiking trips might present. The opportunity has beento that of Pinterest or Google, given that users are directly searching for content and ads will be served based on that expressed interest.
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