Adam Mosseri showed off a new feature in testing on Instagram to his broadcast channel. Sticker creation is coming to Stories and Reels, letting users create custom stickers from their own photos and 'eligible' photos from other users.
Instagram is testing a sticker creation feature that will let users make custom stickers from their own photos — and other users’, in some cases — and pop them into Reels or Stories. While Meta has been going all in on prompt-based, AI-generated stickers lately, this tool is something much simpler. It’ll just select the subject of a photo and remove the background, creating a free-floating sticker that can be placed over other content.
It’s still just a test and hasn’t rolled out to all users, so we’ll see what that actually looks like in time. The platform last week started