Instagram just made a massive change to the way you use the feed:
The new Instagram update includes multiple customisable feeds.
Now, launched just yesterday, Instagram has made a significant change to a key part of the Instagram experience: namely, the number of feeds you have. “You should be able to shape Instagram into the experience you want; you know what’s best for you. And to that end, today we’re launching two new feeds on Instagram. One’s called ‘Following’ and the other is called ‘Favourites’.
“I want to be clear – the main feed on Instagram is going to continue to be ranked, it’s going to continue to be personalised. We believe in personalisation. We find that when we try and connect people with the content that they’re the most interested in, not only do they say they’re happier with Instagram overall, we also see that the average account reaches 50% more followers than in a chronological feed world.
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