Instagram creators can now lock photos and Reels behind a paywall
and photos will have a purple badge with a crown symbol to make them stand out. Instagram head Adam Mosseri said this was the feature he's had the most requests about from creators in the program.
Also new is a subscriber chat option. Influencers can hop into group DMs with up to 30 subscribers, perhaps in an attempt to persuade them to spend more time chatting on Instagram instead of, say,. The group chats are powered by Messenger and creators can start them from their inbox or a Story. They'll automatically end after 24 hours. Fans will have access to a subscriber home tab on a creator's profile as well.
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