Snapchat is extending the Stories format to apps outside of its own platform, including Tinder and Houseparty, and bringing Bitmojis to apps like Venmo and Fitbit.
Snapchat is extending Stories, the ephemeral posts that disappear within 24 hours, beyond its own app.
Starting today, users will be able to create and share Stories within Snapchat and also on third-party partner apps including Tinder, Houseparty and Adventure Aide. The company made the announcement at its first Partner Summit for content and developer partners in Los Angeles. The idea with App Stories is to extend the utility of the Snap camera, according to a Snap spokesperson. Snap, after all, is a self-proclaimed camera company. But what that means has remained largely unclear, until now. This is a bid by the company to extend Stories beyond its own app, and thus make its camera more ubiquitous — a marked difference from the walled gardens of Facebook and Google.
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