Snoop Dogg is expanding his business empire yet again
He has partnered with Indonesian coffee entrepreneur Michael Riady to launch INDOxyz: “a premium lifestyle coffee brand created for and inspired by the next generation of entrepreneurs and innovators,” according to a press release sent to CNN. “My relationship with coffee goes way back,” Snoop Dogg, whose real name is Calvin Broadus, said in the statement. “The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going.
Coffee cultivation began in the late 1600s during the Dutch colonial period. Indonesia produces both Arabica and Robusta beans as well as Kopi Luwak, or civet coffee, a historic yet controversial brew which consists of partially digested coffee berries from civet cats. Snoop’s coffee beans will be sourced from Gayo, a region in Aceh on the island of Sumatra.
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