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“The collection started almost two years ago and there is no end in sight,” says Janis Tomesch over email, sent from his home in Saxony, the mountainous state in Germany. He’s 20 years old, has just entered the working world after completing a three-year apprenticeship, and owns around 45 Barbour jackets. “A large part of my fascination with the brand is its closeness to nature.
Supreme and Palm Angels are just some of the streetwear stalwarts that have united with the British heritage brand, which Dame Barbour recognises has attracted “new customers who may not have considered Barbour in the past.” Ultimately, she credits their simple ethos as to what has continued their momentum. “I think it’s because the brand is timeless and functional; it appeals to multi generations because each individual can wear it in their own way to suit their own style.
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