Are you celebrating this weekend? Here's deep dive into the origins of the holiday.
This story was originally published on May 6, 2021. It has been updated and republished for Mother’s Day 2023.You'll be in good company, according to the, which found that, this year, shoppers plan to spend an average of $274.02 on the day — nearly $30 more than they planned to spend last year and the highest in the survey’s 20-year history. Greeting cards and flowers will be purchased by 74% of people, while 60% will spend on special outings.
One was Julia Howe Ward, the lyricist of "The Battle Hymn of the Republic" and a post-Civil War peace activist, who had a vision of mothers coming together for an international peace movement, as laid out in her peace proclamation.
From there, Anna continued to lobby people of influence — Mark Twain, magazine editors, ex-presidents — and by 1912, following West Virginia’s 1910 lead, Mother's Day was recognized as a holiday in every state.
And the marketing of the holiday just continued, with Hallmark selling Mother's Day cards by the early 1920s — which felt "insincere" to Anna, notes Antolini. "A printed card means nothing except that you are too lazy to write to the woman who has done more for you than anyone in the world," Anna is said to have scoffed. Instead of jumping on the money-making bandwagon, Anna died broke, and in a sanatorium.
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