“Kpop is awesome, and I think it has potential to open doors to not only a diverse music scene, but for diversity in general”
, with Blackpink also landing second-row billing at Coachella. GOT7 — who toured the U.S. for the past three years — brought K-pop to theshow stage for the first time ever in June. KCON NY performers The Boyz and ATEEZ both made appearances on, a solid feat for rookie acts who only debuted in Korea within the last two years.
Though American K-pop fans congregate across most social networking sites, Twitter is the preferred place for fans to make these key moves, says Masia, 15."Something could trend, could go worldwide, and your favorite K-pop group could get noticed in the U.S.," she says. The platform has also become the go-to place for all K-pop news. Quinn Roche, 27, stumbled upon the fandom after hearing’s “DNA” on Spotify’s Top Hits playlist in late 2017.
Plus, some awards, like the Billboard Music Award for Top Social Artist, rely entirely upon fan engagement on Twitter; Billboard gathers the acts that have received the most Twitter mentions and hashtags within a specified window of time, and the most active fanbase will propel their favorite act to the BBMAs stage. This was the first year where multiple K-pop acts — EXO, GOT7, and now-three-time winners BTS — were up for the award.
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