In Facebook groups and online campaigns, fans fight for the return of their favorite discontinued snacks
Part of why fast food menu items or niche potato chips might specifically incite such fandom and organizing could be that these are foods impossible to recreate at home. I could never recreate the alien flavors of a cheeseburger-flavored Dorito, and in the absence of tasting one or anything remotely similar for 10 years, I suspect its flavor profile has only grown more intense in my memory.
The strength of the memory of a snack food consumed in childhood can then imbue that food with the memory of childhood altogether, not unlike the flood of memories Marcel Proust experienced when munching on a madeleine. “There is a sense of freedom, there is a sense of pleasure, there is a sense of happiness that somehow, for many different reasons, [people] may feel they are losing,” Parasecoli says.
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