In a webinar moderated by WWD's Jenny B. Fine, the CEWinsider honored female beauty founders taking creative approaches to business.
Following opening remarks from Scalamandre and the event’s lead sponsor, The Sage Group, the event kicked off with a fireside chat between Jenny B. Fine, WWD’s executive editor, beauty, and Bobbi Brown, who founded Jones Road Beauty in 2020 after leaving her namesake brand years earlier.
Through Maude, Goicochea introduced a more gender-inclusive take on sexual wellness, a decision that was informed by consumer feedback and is reflected in the brand’s evenly split male and female customer base.Similarly, Weitzner founded Pause Well-Aging with the goal of meeting an unfulfilled consumer need — products that address the varying skin concerns that come with each stage of life, especially menopause.
“I grew up not seeing an Indian girl inside retail stores,” she said. “My brand can change that for the next generation of young girls.” Despite closing her Beverly Hills studio as a result of the pandemic, Darden leveraged her social media savvy to continue reaching consumers and pushing her brand forward. Lobell, who launched her subscription-based makeup brand, Neen, in February 2022, spoke of how the beauty landscape has changed in the time since she founded Stila in 1994, thanks in part to the rise of social media.
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