How alt TikTok, K-pop, and ‘90s nostalgia led to a global bunny hat explosion.
who both donned the animal ear-style beanies from the London fashion label Charles Jeffrey LOVERBOY, to models on the runway, everyone is embracing the bunny hat, which has experienced a surge in visibility. The trend has swiftly trickled down through social media, with crafty Gen-Zers sharing knitted bunny hat creations on TikTok, uploading tutorials on YouTube, and selling bootlegs on Etsy and Grailed.
Through K-pop’s global popularity, the Korean bunny toy slowly became an in-demand accessory among overseas youth. First, it was just the K-pop stans who would show off the novelty item on their Instagram and TikTok videos, says Mimi Taylor, a 23-year-old Seattle-based alternative TikTok influencer who goes by.
Taylor eventually also got their hands on the Korean bunny hat, and although it got weird looks from strangers in public, they enjoyed being able to express “how I want to express myself,” they say. “I think it takes a certain bravery to dress like an animal in public.” Even a few years ago, they note, they felt an “overlap” between K-pop fans in the West and young people who dressed alt, because both their interests differed from the norms of mainstream society.
It was around 2018, too, that balaclavas started trending in high fashion among designer brands, quickly making their way into streetwear. Though he wasn’t inspired by bunnies in particular, Paris-based creator Jose Wong was one of the first streetwear designers to put round animal ears — inspired by Mickey Mouse, he tells NYLON — on a 2019 balaclava that has been worn by
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