As Shake Shack continues to expand internationally, CEO Randy Garutti tells CNN's ChristineRomans about his strategy for dealing with tariffs and trade wars
The burger brand, which turns 15 this summer, is tiny compared to rival international chains. McDonald's had nearly 38,000 restaurants worldwide at the end of 2018, and Burger King finished last year with nearly 18,000 locations. Shake Shack, on the other hand, operates about 235 restaurants altogether, but sells in 15 countries. The Mexico City location, slated to open soon, will increase that count to 16.
But it can be hard for US companies to keep tabs on international partners, noted Morningstar analyst R.J. Hottovy, who covers restaurants. "You're only as good as the experience that you have," he said."If the experience differs from what it is in the US, then it can give people a different perception of the brand." That could hurt its reputation, he noted. Hottovy does not cover Shake Shack for Morningstar.
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