AKA a beauty lover's paradise. Sephoria Sephora
Sephora’s second annual SEPHORiA House of Beauty event was an infinitely Instagrammable slice of heaven for the beauty-obsessed . Last year, Sephora introduced the event in honor of their 20th anniversary, and this year’s SEPHORiA 2019 was even more epic than the first year. If you’re not familiar with SEPHORiA, it’s essentially a two-day beauty extravaganza celebrating some of the best makeup, skincare, hair care and wellness brands on the market.
The Rooms The event featured 16 different “rooms” occupied by some of the biggest brands in the beauty sphere today, including Huda Beauty, La Mer, Nars, Charlotte Tilbury, Too Faced, Deva Curl, YSL and Gucci Beauty. Each brand’s designated booth was chock full of unique beauty experiences, including games, prizes and interactive experiences, along with an endless supply of photo opps.
Other standout service stations included Benefit’s Brow Station, which offered professional tweezing, styling and waving services for the coveted supermodel brows and Drybar’s Happy Hour Hair station, in which guests were treated to a 15-minute hair revamp.The New Products Drops There’s probably no better time to reveal a new product launch than at Sephora’s biggest event of the year, right?.
Huda Beauty Life Liner Double Ended… $25 buy it Herbivore Prism Exfoliating Glow Serum $62 buy it Briogeo Don't Despair, Repair!™ Honey… $36 buy it The MasterClasses While free swag and ultra-curated photo opps are enough to get me excited about any event , SEPHORiA’s extensive MasterClass lineup was probably the highlight of the event — at least, in my humble opinion. Beauty experts like Nikkie de Jager, Patrick Ta, Dr.
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