Netflix's hit series 'Stranger Things,' returns on July 4, and the streaming giant is building buzz for it with brands like Coke and Baskin-Robbins.
simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.Netflix has deals with dozens of brands including Coca-Cola, Baskin-Robbins, and Nike to spread the word about"Stranger Things," which returns for a third season on Jul. 4.
The collaborations are testing people's appetites for engaging with Netflix franchises outside of the streaming platform, as well as their willingness to accept Netflix shows being associated with brands, people close to Netflix's marketing efforts told Business Insider.It begins like any other Coca-Cola commercial. The soda brand's logo blares in the background as two teenagers buy a snack from a vending machine. A young couple shares a kiss near a Coke can.
Coca-Cola is one of dozens of brands that Netflix is working with to spread the word about"Stranger Things" through licensing deals or broader marketing campaigns. Baskin-Robbins has"Stranger Things"-themed ice cream flavors. Burger King has Upside Down Whopper sandwiches. H&M has a clothing collection inspired by styles from show. Nike released a special sneaker collection.
After the first season of"Stranger Things," Netflix latched on to the opportunity to work with brands to get the show more exposure, and draw viewers and subscribers to the platform. The streaming giant is actively pursuing more of these kinds of deals to draw attention to tentpole originals, like"Stranger Things,""Glow," and,"Queer Eye."when soap makers like P&G sponsored daytime dramas, dubbed"soap operas.
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