Thierry Guetta, the French street artist best known by the moniker Mr. Brainwash, talks about how he's shaking up the traditional museum landscape in the former Paley Center for Media space: 'It's a world of evolution.'
The three-story space features, among countless colorful canvases, a dinosaur made of books and a jumbo version of the first Apple computer. Guetta tells THR: “Museums have been the same for many years. I accept it, I love it. But it’s a world of evolution. We need to make evolution, and I’m a person who makes evolution because I want evolution.
“It needed to start because I got blocked from this space for so long without being able to do anything,” Thierry says. “Usually with a museum you get money from everybody, but with me, I’m making my museum myself. And I’m alive.” The artist also plans to revise the museum in pieces over time.“I came up with the concept that this museum is alive, so for two or three days, if I’m not opening the door, I might change something or add something so it’s alive…and! It will travel.
As time goes on, Thierry says he plans to invite schools all across Los Angeles to tour the creative space, and learn about icons who have made major contributions to California’s cultural landscape .This story first appeared in the Dec. 16 issue of The Hollywood Reporter magazine.
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