McDonald's move to pick a new agency runs counter to the data-driven trend that's been driving marketing.
Good morning! One of our big stories of the past week was the agency change at McDonald's, from advertising correspondent Patrick Coffee. Patrick obtained an internal doc from the new agency, Wieden and Kennedy, that just won the fast-food giant's ad business.
Good morning! One of our big stories of the past week was the agency change at McDonald's, from advertising correspondent Patrick Coffee. Patrick obtained an internal doc from the new agency, Wieden and Kennedy, that just won the fast-food giant's ad business.
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