Inside Martha Stewart Inc. And Its Quest To Build A Lasting Food Brand

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Inside Martha Stewart Inc. And Its Quest To Build A Lasting Food Brand
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Martha Stewart Kitchen is now a grocery store brand coming to an aisle near you by chloesorvino

Stewart’s licensing business

“The food line has been a rocket ship,” says Marquee’s CEO Neil Fiske. “In the world of food at grocery, there was a gap in the market that the Martha Stewart brand would be perfect for, which is prepared foods that doesn't taste like cardboardMartha Stewart has been cooking and creating recipes for three decades.Fiske estimates that the food brand could have retail sales of $500 million, or even as much as $1 billion by 2025.

Marquee, which is owned by investor funds managed by Neuberger Berman, acquired Stewart’s brand in 2019 from publicly traded Sequential Brands Group for an undisclosed price. Marquee has annual retail sales of more than $2 billion, and also owns the licenses for Emeril Lagasse’s brand and others.

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