.Gucci's 'Love Parade' beauty looks hinted at glamour while keeping it fresh.
—to allow each models’ natural glow to shine and unique features to show through. “People are using makeup as a form of self-expression—it’s really about creating your own identity,” De Kluyver says of the approach. “We did not want to give every single model the same look.”
Still, there were plenty of through lines to connect the dots. In a nod to original 1930s blonde bombshell Jean Harlow—“but still a bit futuristic”—brows were bleached and left undefined. Lipstick was blended high on the cheekbones in blurry washes and blotted onto the mouth in shades of either pale peach , black , or classic crimson using a wide brush, then finished with a reflective smear of
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