This weekend, Amazon Music and Parkwood Entertainment present the Los Angeles leg of an event in celebration of the singer's seventh studio album, following stops in New York and Paris.
promotional image, which several partygoers used as a backdrop for their photographs. And there was another wall ripe for photo opportunities, decorated with neon signs that bore song lyrics and titles from the album, like “Church Girl” and “Cozy.”
Guests chatted and sipped thematically named cocktails once doors were open, and approximately an hour after the event started at 9 p.m., the DJ began to playtop to bottom and in spatial audio. Attendees enjoyed it from the dance floor for the duration, creating the very Studio 54-esque dance party the project promises.
The glowing, holographic horse Beyoncé is seated on in the album’s cover art was prominently placed in the center of the room, enclosed in a glass box like a museum artifact. Throughout the night, the air was buzzing with the question of if Beyoncé herself would join the event, like she did in previous cities .
Saturday’s event is expected to draw more of the singer’s fan base. Free tickets were released online to her subscribers earlier this week and sold out in under 20 minutes. The first “Club Renaissance” was essentially the album’s official release party and was held in August at Times Square Edition hotel in New York. There was also a Parisian edition of the event in October during Paris Fashion Week.
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